// May 22nd, 2009 // No Comments » // Personal Goals, diyweb.com.au
I intended doing more of a opinion piece today however have something on my mind…
One of my self-assigned tasks for this week was to plan diyweb.com.au.
I have given it some thought however I’m stuck. The way I see it, I have two options.
Option 1 is to do what I said, turn it in to a site with resources on how to set up your own web site. So cover domain names, hostings, CMS (e.g. WordPress) and how to maintain the site. I could use some video (screen casting) showing all this stuff.
This option could provide revenue by selling hosting (either via my own reseller account or affiliate), template affiliates, etc. I could also offer to do all the messy stuff for a fee (but it would only be a small fee I’d say).
Option 2 is to sell preconfigured custom WordPress blogs which people can then self maintain and extend. This was another idea I had for offering locally, initially under a different site. Costs would need to be kept as low as possible as the market would be small businesses starting out online.
Both options have their pluses and minuses.
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Pros
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Cons
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Option 1
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- set up and forget
- seen a need on forums
- could leverage off contacts to upsell other things / cross promote other sites
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- investment in screencasting software?
- fair bit of setup
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Option 2
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- can continue to build
- develops a long term relationship with customers
- higher margins
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- more commitment
- ongoing labour intensive
- offline marketing required
- unchartered – could go no where – is there a need?
- may need time marketing during business hours when I am working
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I feel the main deciding factor is which one will help me meet my goals, and this is where I’ve realised that I don’t have my goals really planned.
I know my long term goal, but what’s my mid-term goals?
Long term I know I want to be able to replace my offline salary with an online income but I now need to work out how best to get there.
In the case of diyweb.com.au I have the opportunity to setup a simple site which can give me an experience of launching a site and provide some income, or it might be an opportunity to start developing that income which has the potential to replace my offline salary.
The third option is to do both – go option 1 initially and develop it in to option 2 (maybe using a different domain?).
Hmmm…. back to the drawing board!